Full title, Alan Sugar: The Amstrad Story. Year of release, Filename, Size, Type. , 67,, (Scan of the book cover). Amstrad is a British electronics company. As of , Amstrad’s main business is manufacturing Sky UK interactive boxes. Amstrad was founded in by Alan Sugar at the age of .. () hardback ISBN ; Thomas, David. Alan Sugar: The Amstrad Story (), paperback ISBN Results 1 – 20 of 20 The Amstrad Story by SUGAR, ALAN & THOMAS, DAVID and a great selection of related books, art and collectibles available now at.

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However, had enough time and energy left over to do a little work in his spare time.

Alan Sugar: The Amstrad Story – David Thomas – Google Books

In the UK Alan Sugar’s Amstrad was the first company to look at computing with an eye to producing something cheap and cheerful and in doing so they revolutionised the computer marketplace. The name is a contraction of A lan M ichael S ugar Trad ing.

His two sisters and brother were all much older than Alan and his upbringing was more like that of an only child surrounded by adults. Mihailo added it Mar 28, Lower prices were achieved by injection moulding plastic hi-fi turntable covers, undercutting competitors who used the vacuum forming process.

He found himself shuffling paper rather than doing anything difficult or creative and so he was bored. The company had offices in Kings Road, Brentwood, Essex. Most of them thought they were crude rubbish and most of them said as much.


Alan Sugar: The Amstrad Story

Melanie Foster rated it it was ok Apr 22, Preview — Alan Sugar by David Thomas. Thomas Tillson marked it as to-read Sep 03, Darron marked it as to-read Aug 24, December Learn how and when to remove this template message. However, companies that make the cheapest, most cost-effective, solutions are the ones that make the real money, even if their products are technically a bit boring and backward. Stor Darley rated it liked it Jan 18, He had a ready talent for selling and worked in various shops and market stalls on Saturday.

At the time the market for amplifiers was dominated by the high-price, high-quality brands that hi-fi enthusiasts would discuss at length. From Wikipedia, the free encyclopedia.

Alan Sugar: The Amstrad Story – World of Spectrum

Sky Magazine Sky Kids. The Amsoft division of Amstrad was set up to provide in-house software and consumables.

Amstrad’s second generation of PCs, the PC series, were launched in Ghislain marked it as to-read Oct 23, Brentwood, EssexUnited Kingdom. It was announced on 2 July that Sugar had stepped down as Chairman of Amstrad, which had wugar planned since BSkyB took over in Oisin Grehan rated it really liked it Oct 22, He and a friend decided to sell TV sets.


Amstrad began marketing its own home computers in an attempt to capture the market from Commodore and Sinclairwith the Amstrar CPC range in There is more than one author in stiry Goodreads database with this name. It was first listed on the London Stock Exchange in The console, based on the Amstrad Plus hardware, was a complete commercial failure, because it used outdated technology, and most games available for it were straight ports of CPC games that could be purchased for much less in their original format.

Archived from the original on 6 August Their first electrical product was the Amstrad amplifier, which Sugar would describe later as “the biggest load of rubbish I’ve ever seen in my life.

Their philosophy was that once they have the cleverest design then the profits will follow because technology sells. Amstrad has also produced a variety of home entertainment products over their history, including hi-fi, televisions, VCRsand DVD players. Please update this article to reflect recent events or newly available information. Te page was last edited on 28 Decemberat Jun 09, Themistocles rated it it was amazing Shelves:

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