BALAURE V MARKETING PDF

Documents Similar To Balaure Marketing. Balaure – Marketing. Uploaded by. iulia – andreea · Balaure Marketing. Uploaded by. Dragoș Porumb · 2. C-âtoiu, I. References Armstrong, G., Kotler, P.: Marketing. An Introduction, 12th edn. Pearson Education, Inc, New Jersey () Balaure, V., C ̆atoiu, I., Veghes. Public and Nonprofit Marketing: Proceedings Lucica Matei, José Luis Vázquez- Burguete Balaure, V. et al. (), Marketing, ediţia a II-a, Uranus, Bucureşti 2.

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Table 2 Example of Gantt Diagram.

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Therefore, four strategies can be employed as valaure follows Fig. The main objectives of the external communication strategies are the following [ 2 ]: The main objectives of the external communication strategies are the following [ 2 ]:. Journal List J Med Life v. Subsequently, the investigation of the campaign elements are measured accurately and accordingly as long as it is performed with the help of management instruments [ 5 ].

Management marketing characteristics and management marketing functions. Marketinv strategy seeks to sell some parts of the organization that have negative effects on the available resources.

Even if there is reluctance in employing the management instruments to measure the efficiency of external marketing communication at marketlng empirical level, the implementation process of campaigns is a suitable supportive environment for their application.

In the absence of scientific methods, the Romanian organizations have higher risks of coming across many issues, as for example [ 7 ]:.

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BALAURE, V.

The BCG model is fundamentally built on the relative market share and market growth rate matrix. Management marketing characteristics and management marketing functions Management marketing consists of a wide range of activities, such as analysis, planning, implementation, and control, which mainly focus on the creation, promotion, and outcome assessment, to satisfy the desired objectives of a health care organization [ 1 ].

Public Relations are direct contacts with different categories of public on different themes, which occur during congresses, symposiums, workshops, interviews, and press releases. Management marketing consists of a wide range of activities, such as analysis, planning, implementation, and control, which mainly focus on the creation, promotion, and outcome assessment, to satisfy the desired objectives of a health care organization [ 1 ].

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In Romania, it was acknowledged that the degree of usage of measurement instruments from management is rather scarce when employed in the external marketing communication. Please review our privacy policy. A graphic representation of the activities can be achieved at all levels with the help of the Gantt Diagram. The sale promotion takes place when free promotional objects such as calendars, address books, pens, and even free consultations are being offered, with the purpose of growing the reputation of the health care organization.

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It applies to Cash cows, which have an uncertain future. This article has been cited by other articles in PMC.

The instruments used by the internet are online press releases, websites, communication through Social Media platforms, link exchange partnership contacts, the online profile of organizations, discussions on forums. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

The external marketing communication in health care services The health care communication strategy of an organization with its marketing environment is an important condition in surviving and assessing the desired outcomes. Press Publishing House; The basic instruments of external communication for sending messages are the following [ 2 ]: Support Center Support Center. As such, internal communication is performed between departments or depending on the hierarchic position in the organization.

The management of external marketing communication instruments in health care services

Comparing the actual matrix with the forecasted one, experts may identify the major strategic issues during the implementation phase of the campaign. SWOT Analysis examines the strengths and weaknesses of a health care organization which may bring advantages or disadvantages to an external marketing communication, as well as opportunities and threats found in the external environment of the organization Table 1.

Nonetheless, when a health care organization wants to communicate with its consumers, this may happen on two strategic directions [ 9 ]: The instruments offer a slight prediction in which weaknesses appear in the delivery process. The health care communication strategy of an organization with its marketing environment is an important condition in surviving and assessing the desired outcomes.

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The promotion policy aims to disseminate information about the activities and services of the health care organization at an extensive level, as well as monitor the perceptions of the targeted populations. This mix of instruments balauee known in the scientific literature as the promotional communication mix.

Nonetheless, when a health care organization wants to markteing with its consumers, this may happen on two strategic directions [ 9 ]:. Marketing Communication has the role of informing, convincing, influencing and reminding [ 4 ].

In order to become known and attract consumers, a health care organization has to develop suitable external communication campaigns. The basic instruments of external communication for sending messages are the following [ 2 ]:.

Textbook for students Bucharest: The message, which uses different external communication channels, is delivered with the help of campaigns. Teora Publishing House; This type of strategy seeks to maintain the position gained on the market. More than one communication activity can be illustrated on the same time frame Table 2. Received Jan 24; Accepted Apr The sale force of a health care organization consists of the employees who deliver medical services and other requested information to consumers, partners, and competitive units.

In addition, it may also be applied to Dilemmas and to Dogs. In the new context of globalization, the health care management marketing of services has the following functions [ 2 ]: Therefore, the following instruments offer the possibility to measure the efficiency of an external communication campaign in a health care organization [ 8 ]:.

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