Buyology: Truth and Lies About Why We Buy () is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author. Buyology by Martin Lindstrom is a compulsively readable (at least for marketers) account of a research project that spanned three years and cost $7 million. In BUYOLOGY, Lindstrom presents the astonishing findings from his Ford, and American Idol, BUYOLOGY is a fascinating and shocking.

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This may also be relevant given the unique shape and dimensions of a cigarette box, which is more or less common across most brands. The science is interesting, and the results are sometimes interesting as well–especially where the rational mind says one thing and the primitive “Blink” brain says another.

Buyology: Truth and Lies About Why We Buy and the New Science of Desire by Martin Lindstrom

If an ad is understated, we let our guard down, and it might just have an impact. The concepts are completely different; I’m sure whether a family knocks on wood or throws spilled salt over one shoulder bkyology little to no effect on the childrens’ development, while it makes sense that a family with a predictably comforting day-to-day routine of get up-brush teeth-eat breakfast-pack lunch-etc.

The senses, especially when used in combination are extremely powerful. In many cases, people in skimpy clothing and suggestive poses not only fail to persuade us to buy products – they often turn us away.

If this is science, why have we not seen anything in scientific journals, let alone ANY peer-reviewed journals??? The book was not rigorous or engaging enough to spend any more time on. XBOX that’s what the commercial was advertising. Advertising gurus will ramp up their determination to link the products being offered with emotional ties of the consumer. The result An entirely different area of the brain shows activity when a religious scenario is imagined to when an emotional encounter with another person is thought of.


Feb 10, Kristen rated it did not like it. Lindstrom claims that in this era, sex is so accessible and over-commercialised that it has lost its shock-value. The useful and uselessness of company logos, the “smashableness” of products, historic examples of product failure and success, all of these interesting topics were written in an intriguing, entertaining and engaging manner.

So, if you find yourself staring dumbly at your new shirt or hair product, wondering “why on earth buyooogy I buy this?? Also if only competing against a few others. Want to Linvstrom Currently Reading Read. The warnings apparently had no effect on putting people off smoking, instead increased their desire to.

If this sounds scary, well, it kind of is, and Lindstrom is careful perhaps too careful to calm his readers’ fears of dystopian manipulation, mainly because he himself is a big force in pushing these brain-scanning techniques forward. The experiment Subjects were exposed to a millisecond image of either a smiley face or an unhappy face before pouring and paying for a drink. Return to Book Page.

Branding is just beginning. This book could be useful to more than advertising companies. I admire Lindstrom for undertaking the writing of it himself; I’m sure he had help but I would buy that he did most of the work.

It helps to understand how other companies tried to manipulate my buying habit, so I won’t get into unnecessary purchases in the future.

Lindstrom explains the methods and mechanics used to judge our true buying tendencies.

Buyology: Truth and Lies About Why We Buy and the New Science of Desire

But cocktail party chatter does not a neuroscience book make. This book is structured pretty much like an episode of America’s Next Top Model: One of the main messages of the book is that focus groups, long the bread and butter of market researchers, are on their way out, largely because people either lie purposely when lindstdom, or they just don’t know what they want, and that neuroanalytical methodology is the wave of the marketing future.


I basicall Every now and then, I try to find a marketing-advertising book which I can use in my profession. The traditional mediums of marketing are rapidly changing and the costs of marketing are demanding better targetting and assessment of the potential impact of the messages being purchased. Overall, Buyology is a must-read for marketers.

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To counter this, for e. In summary, I would say that although neuroscience may well have much to offer, I think we would do well not to toss the baby out with the bath water.

I would suggest this book to novices who want some quick thoughts on marketing principles and neuromarketing research.

Includes a foreword by Paco Underhill. And when he talks about the novel and surprising ways that companies engage in those activities, it’s often interesting. See 1 question about Buyology….

Do companies copy from the world of religion and create rituals — like drinking a Corona with a lime — to capture our hard-earned dollars? In the largest neuromarketing lindatrom ever conducted, Lindstrom worked with organizations around the world to test what people actually feel about certain advertising techniques and products.

The Film Industry 4.

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