comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the. Comscore is the trusted currency for planning, transacting, and evaluating media across platforms. MobiLens Plus Launches in April Featuring New Product Enhancements Including Combined Insights on Smartphone and Tablet Ownership. RESTON, VA.
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Data from this report is based on MobiLens Plus, an enhanced version of the MobiLens product that combines insights on smartphone and tablet ownership and features a variety of new insights on consumer mobile behaviors. To learn more about MobiLens Plus, please visit: In AprilApple ranked as the top smartphone manufacturer with Facebook ranked as the top individual smartphone app.
Samsung ranked second with This enhancement resulted in a step change increase in the total mobile population but had minimal impact on key market share dynamics. Top Smartphone Apps Facebook ranked as the top smartphone app, reaching About Mobile Metrix Comscore Mobile Metrix provides mobile audience measurement across smartphones and tablets.
Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level. Ccomscore MobiLens MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. SCOR is a global leader in digital media analytics.
Comscore makes audiences and advertising more valuable by providing trusted, independent metrics that help businesses understand how people interact with content and advertising across TV and digital devices, giving a total view of the consumer. Through its products and services, Comscore helps its more than 2, clients understand their multi-platform audiences, know if their advertising is working, and access data where they want and need it.
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