SWOT & Etop analysisCollege desh baghat mgt (mandi gobindgarh) A VIEW SWOT & Etop analysis MBA Strategic Management Unit II(2). Environment Threat and Opportunity Profile (ETOP.) Meaning of Environmental Scanning: Environmental scanning can be defined as the process by which. Etop in strategic management pdf. Need for greater strategic thinking felt. Trends Probability of Occurrences Impact on strategies S1 S2 S3 T1 T2. Etop analysis.

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A matrix of comparison is drawn where one item or factor is compared with other items after which the scores arrived at are added and ranked for each factor and total weight age score calculated for prioritizing each of the factors. Data should be collected from good sources otherwise the entire process of environmental scanning may go waste. Once an organization gets into reputation problems, it goes on growing like weeds in a garden. Mostly ancillaries and associated companies supply parts and components, REP licenses for imported raw materials available.

Global Competitiveness Index for igniting economic growth. Efforts should be taken to make assessments more objective wherever possible. A company that bungles or ignores its image is likely to encounter a variety of problems.

Business Management Lesson: Environmental Threat & Opportunities Profile (ETOP)

While it plans to set up thermal power plants in states like Andhra Pradesh, Chhattisgarh, West Bengal, Jharkhand and Bihar which produce coal, this is indeed good news. When organizations can think far ahead, they can create some opportunities. Environmental Science, Engineering and Management. Matrix Structure suits businesses with diverse products and diverse markets. Customer preference for motorbike, which are fashionable, easy to ride and durable.

Managing image of an organization is most important in the external environment. Strategies are means of operationally signing a policy for goals and objective.

ETOP Analysis

Currently, Dehradun based University of Petroleum and Energy Studies is considered as the only private University which offers PHD, post graduate and undergraduate courses in energy and petroleum.

Log into your account. Regards Vinay Kumar Sharma. The preparation of ETOP involves dividing the environment into different sectors and then analyzing the impact of each sector on the organization. The optimum level of flexibility should be maintained. The relevance, importance, manageability, variability and low cost of data are some of the important factors, Which must be kept in focus.


A summary ETOP may only show the major factors for the sake of simplicity. And finally the strategy manger uses his judgment to place various environmental issues in clear perspective to create the environmental threat and opportunity profile.

A comprehensive ETOP requires subdividing each environmental sector into sub factors and then the impact of each sub factor on the organization is described in the form of a statement.

GE is cash rich stratdgic. Industry growth rate is 10 to 12 percent per year, For motorbike growth rate is 40 percent, largely Unsaturated demand.

It aspires to continue to develop technology overlaps between the businesses it has. Tsrategic midstream industry processes, stores, markets and transports commodities such as crude oil, natural gas, natural gas liquids liquefied natural gas such as ethane, propane and butane and Sulphur. It can also take advantage of the high exports potential that already exists.

Though the market environment would still be favorable, much would depend on the extent to which the company is able to ensure the supply of raw materials and components, and have access to the latest technology and have the facilities to use it. Unlike the external environment of a business, the internal environment can analywis controlled. The downstream sector is a term commonly used to refer to the refining of crude oil and the selling and distribution of natural gas and products derived from crude oil.

Leadership matters a lot in controlling the internal environment. Technological up gradation of industry in progress. Some external elements can be manipulated by company marketing, while others require the organization to make adjustments. Environmental scanning is the monitoring, evaluating, and disseminating of information from the external and internal environment to key people within the corporation or organization.

Environmental Threat and Opportunity Profile (ЕТОР)

Matrix Structure suits businesses with diverse products and diverse markets August 6, Industry ,anagement is a strategic tool April 20, Growing affluence among urban consumers; Exports potential high. When organizations are alert and have enough resource they can turn a threat into an opportunity, such analyiss a new technology that may displace one of the key products but also provides an opportunity for new product development.


Changes in philosophy and leadership style are under the control of the manager. This is achieved by brainstorming. But contrast the implications of this ETOP for a new manufacturer who is planning to enter this industry. In a competitive business climate, many businesses efop work to create and communicate a positive image to their customers, shareholders, the financial community, and the general public.

Environmental Threat and Opportunity Profile (ЕТОР)

Though some elements affect the organization as a whole, others affect only the management. Impact studies should be conducted focusing on the various opportunities and threats and the critical issues selected. Understanding of management strategy or organization policy and effectiveness is not as easy; it requires looking at how company is griped with challenges, looking at the threats and opportunities and finding solutions for facing it. The company-can capitalize on the burgeoning demand by taking advantage of the various government policies and concessions.

Some opportunities can be foreseen, such as being able to expand a franchise into a new city. However, they are facing tough competition in oil exploration and production from private players like Reliance, Essar, Adani, etc.

Each of the major factors pertaining to a particular sector of environment may be divided into sub-sectors and their effects studied. Although the technique of dividing various environmental factors into specific sectors and evaluating them as opportunities and threats is suggested by some authors, it must be carefully noted that each sector is not exclusive of the other.

It is considering setting up gas based power generation projects in states like- Madhya Pradesh, Odisha and Uttar Pradesh.

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