ETOP-Environment threat and opportunity profile – It is a technique to structure the The strategic managers must keep focus on the following dimensions-. ETOP analysis (environmental threat and opportunity profile) is the Understanding of management strategy or organization policy and. Etop in strategic management pdfEtop in strategic management pdf Etop in strategic management pdf.

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Methods, Techniques and other Details. Environmental Science, Engineering and Management.

A comprehensive ETOP requires subdividing each environmental sector into sub factors and then the impact of each sub factor on the organization is described in the form of a statement. Efforts should be taken to make assessments more objective wherever possible. It aspires to continue to etip technology overlaps between the businesses it has.

ETOP-Environmental Threat and Opportunity Profile

It is considering setting up gas based power generation projects in states like- Madhya Pradesh, Odisha and Uttar Pradesh. Matrix Structure suits businesses with diverse products and diverse markets. A summary ETOP may only show the major factors for the sake of simplicity.

Log into your account. Mostly ancillaries and associated companies supply parts and components, REP licenses for imported raw materials available.

Once an organization gets into reputation problems, it goes on growing like weeds in a garden. GE specializes in growth areas such as drilling equipment sstrategic compressors. While it plans to set up thermal power plants in states like Andhra Pradesh, Chhattisgarh, West Bengal, Jharkhand and Bihar which produce coal, this is indeed good news.

Corporate image, or reputation, describes the manner in which a company, its activities, and its products or services are perceived by outsiders. However, managing the strengths of internal operations is the key to business success. For company to function very well and to be productive to its maximum standard effective strategy should not be impeded. ETOP Analysis Environmental scanning is the monitoring, evaluating, and disseminating of mmanagement from the external and internal environment to key people within the corporation or organization.

This example relates to a hypothetical company but the illustration managrment realistic based n the current Indian business environment. The optimum level of flexibility should be maintained. The Champa flower November 7, The preparation of an ETOP provides a clear picture for organization to formulate strategies to take advantage of the opportunities and counter the threats managememt its environment.


Environmental scanning is the monitoring, evaluating, and disseminating of information from the external and im environment to key people within the corporation or organization.

When organizations can think far ahead, they can create some opportunities. As shown in the table motorbike manufacturing is an attractive proposition due to the many opportunities operating in the environment. Each of the major factors pertaining to a particular sector of environment may be divided into sub-sectors and their effects studied.

And finally the strategy manger uses his judgment to place various environmental issues in clear perspective to create the environmental threat and opportunity profile. It is important to recognize potential opportunities and threats outside company operations. Industry growth rate is 10 to 12 percent per year, For motorbike growth rate is 40 percent, largely Unsaturated demand. A matrix of comparison is drawn where one item or factor is compared with other items after which the scores arrived at are added and ranked for each factor and total weight age score calculated for prioritizing each of the factors.

Understanding of management strategy or organization policy and effectiveness is not as easy; it requires looking at how company shrategic griped with challenges, looking at the threats and opportunities and finding solutions for facing it. Although the technique of dividing various environmental factors into specific sectors and evaluating them as opportunities and threats is suggested by some authors, it mqnagement be carefully noted that each sector is not exclusive of the other.

Since the company is an established manufacturer of motorbike, it has a favorable supplier as well as technological environment.

Manageemnt is weak in it. Ironically, stronger organizations can be exposed to a greater level of threats than weaker organizations, because success raises envy and competition which a successful organization needs to fight to get ahead. The field force analysis goes hand in glove with ETOP, as here also the contribution with regard to opportunities and threats posed by the environment is also a necessary part of study.


Some external elements can be manipulated by company marketing, while others require the organization to make adjustments. You must be logged in to post a comment.

Examples of external threats include new and existing regulations, new and existing competitors, new technologies that may make products or services obsolete, unstable political and legal systems in foreign markets and economic downturns.

This is achieved by brainstorming.

Business Management Lesson: Environmental Threat & Opportunities Profile (ETOP)

Narendra Modi government is planning to set up several power plants. Leadership matters a lot in controlling the internal environment. There are number of uncertainties exist in a business situation and so a company can be greatly benefited buy devising proactive and flexible strategies in their plans, structures, strategy etc.

Wishing you good luck and best wishes to your sincere endeavours. The midstream industry processes, stores, markets and transports commodities such as crude oil, natural gas, natural gas liquids liquefied natural gas such strategjc ethane, propane and butane and Sulphur. It requires proper evaluation on the position of an organization, whether the adopted strategy is working well and if not why and how should it progress ahead.

ETOP Analysis – Dr. Vidya Hattangadi

However, they are facing tough competition in oil exploration and production mangement private players like Reliance, Essar, Adani, etc. Managing image of an organization is most important in the external environment. Impact studies should be conducted focusing on the various opportunities and threats and the critical issues selected.

Strategies are means of operationally signing a policy for goals and objective. It results in a quantity of information related to forces in the environment.

The effort and the self belief is certainly going to get to a logical conclusion to your desire to improve academia and Industry in India.

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