Frontiers of Electronic Commerce [Kalakota] on Whinston is the cullen chair professor ofinformation systems, computer science and economics. Frontiers of Electronic Commerce. Ravi Kalakota, University of Rochester. Andrew B. Whinston, University of Texas, Austin. © |Addison-Wesley. Frontiers of electronic commerce / Ravi Kalakota, Andrew B. Whinston Kalakota, Ravi. View online The Network Infrastructure for Electronic Commerce; 3.

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The Internet, from its genesis in the s to its rapidly changing configuration today, is then surveyed Chapter 3whinshon we walk the potential implementor or user through the existing options for commercial Internet access Chapter 4. In conjunction with explaining the emerging technology and network infrastructure, the authors emphasize the business applications and mercantile strategies, challenges and opportunities of conducting business on the information superhighway.

Frontiers of Electronic Commerce

We also hope to reach engineers and other technology-oriented individuals, as many hy the issues and problems raised are directly related to the design of software for business applications. Of course, we bear the blame for any errors, not these intrepid readers.

Showing of 3 reviews. However, if one can read between the lines that should not be an overwhelming problem. The basis for moving towards electronic commerce is the belief that electronic markets have the potential to be more efficient in reducing the costs of doing business globally. Imust say that the book is very through in its coverage of electroniccommerce. Predicting the future with reasonable accuracy is possible if the discussion is based on a good understanding of the fundamentals. Audience This book is written for business professionals–students, investors, executives, developers, managers, and other professionals–seeking an understanding of the fit between electronic commerce technology and business applications.


We then examine the emerging changes in marketing and advertising that have been facilitated by technology Chapter I read this book after a glowing review in the CIO magazine. To truly understand available solutions and to choose the correct ialakota for a given environment and application, there must also be some understanding of the underlying technology.

The only defect of this book and something the authors have no control over is that some of the chapters are outdated.

Read more Read less. If you are a seller for this product, would you like to suggest updates through seller support? Withoutabox Submit to Film Festivals. These demands are forcing companies to integrate previously isolated “islands of automation” into coherent weapons. Michael Darmody mdarmody answerthink. If You’re a Student Additional order info. Amazon Second Chance Pass it on, trade it in, give it a second life. Ravi Kalakota kalakota uhura. Share your thoughts with other customers.

Contents Welcome to Electronic Commerce l. These applications will give you a practical understanding of how to exploit the or and avoid the pitfalls of the new technology.

My library Help Advanced Book Search. I read it when it hit the bookshelf and recently used it for research. Intra-organizational electronic commerce Chapter 11which is implemented on the concepts of corporate digital libraries and data warehouses Chapter Showing of 3 reviews.

From inside the book. A number of today’s e-commerce concepts were first presented and organized in this book.

Frontiers of Electronic Commerce. Amazon Advertising Find, attract, and engage customers. Sign In We’re sorry! It commetce the emerging technology and network infra-structure, and emphasizes the business applications and mercantile strategies, challenges and opportunities of conducting bg on the information superhighway.


About the Author s.

A number of chapters are of more commrrce interest, and some portions of the book necessarily get technical. The Internet as a Network Infrastructure. Describing the past is relatively easy. The Network Infrastructure for Electronic Commerce.

Would you like to tell us about a lower price? Perhaps the book’s greatest strength is in its discussion of the theoretical structure of the electronic marketplace, including both technology and business aspects of E-C. This book is definitely one for students who want a comprehensive view of the subject. Please try again later. Top Reviews Most recent Top Reviews. How does it affect my organization’s way of doing business?

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Kalakota & Whinston, Frontiers of Electronic Commerce | Pearson

Readers with a casual interest can safely skip the technical chapters and still enjoy the rest of the book. Amazon Inspire Digital Educational Resources.

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