Global Strategic Management is designed as a core textbook for those students studying Strategy or International Business. It offers an insight into the impact of. This book is designed as a core textbook for those students studying modules or courses on Global Strategy and Strategic Management. Global Strategic Management lays down the foundations of ‘traditional’ strategy theory from a global perspective, while highlighting issues.

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Recommend to libraryView companion site.

Interactive Ebook – The numerous case studies and The numerous case studies and examples feature established multinational companies and SMEs still developing their international presence. The book blends academic rigor and a practical approach in a comprehensive guide to understanding strategic management in a global environment.

Written by a world-renowned gloabl of strategy and international business, this new edition confirms Global Strategic Management as one of the most accessible, engaging texts on the market, one which students enjoy and find easy to learn from.

In addition, it is an ideal text for undergraduate and postgraduate students studying global or international strategic management, or international business.


A strong pedagogical framework, including learning objectives, mini-cases with questions, summary goobal key points, learning assignments, key words, a glossary, references, further reading, and links to useful websites An extensive companion website including self-assessment questions, PowerPoint presentations, a lecturer manual, and video interviews A perfect balance between theory and the real world of business, including numerous up-to-date examples that illustrate principles and support learning throughout.

Globalization of Markets and Competition 2. The Emerging Global Environment 3.

Global Strategic Management

Globalization, Societies and Cultures 4. Designing a Global Strategy 6.

Assessing Countries’ Attractiveness 7. Global Strategic Alliances 9. Global Operations and Digital Networks Global Financial Management Global Human Resource Management Current and Future Trends in Globalization Global Strategic Management in Action: Haier -The Building of a Global Champion, He is the author of various articles on strategy, business in Asia and joint ventures, as well as a number of books on strategy.

– Global Strategic Management by PHILIPPE LASSERRE

Global Strategic Management 4th Edition Author s: New and expanded coverage of BRICs, born global firms, Corporate Social Responsibility and the underground economy More on e-business and the internet in global business A new video feature with business leaders explaining the practical implications and implementation of issues covered in the text Concluding long case study, tying together sgrategic points from preceding chapters in an up-to-date, practical example. The new video interview feature shows business leaders explaining the practical implications and implementation of issues covered in the text Multiple choice self-assessment questions to aid revision A searchable glossary of key terms and acronyms from the book A guide to useful web links and online resources Visit the companion website at www.


Lecturer Resources password protected include: PowerPoint presentations for each chapter Guideline answers to the Mini-case questions for each chapter Suggested answers to the Learning Assignment questions that end each chapter. Please enter the letters displayed.

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