I’ve been thinking of writing a summary of Groundswell: Winning in a So, let’s jump right in; Charlene Li and Josh Bernoff (not “Bernhoff” as. Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies. book. Charlene Li · Josh Bernoff. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring.

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Think of Apple when you think of this approach—people passionately blog about Apple products, people read about those posts or reviews, they converse amongst their friends about the groundssell using the reviews as supporting material, they groundseell the product and sing the same praise. Listening Talking Energizing Supportingand Embracing Listening focuses on hearing what people are saying about your organization online.

They find articles of interest, submit the link to these sites, categorize the content, and leave it for critics and spectators to enjoy and comment on. Listening focuses on hearing what people are saying about your organization online. Share on Facebook Share.

Winning in a World Transformed by Social Technologies for the last couple of months now. As you can see, your task is to determine which of listening, talking, energizing, groundswrll, or embracing is the best way to facilitate the conversations that are already happening or needed between your audience members to bring about meeting your organization’s business objectives.

Account Options Sign in. It was published in by Harvard Business Press.

What resources need to be put in place groundsell support? Other examples of collecting are tagging, subscribing to RSS news feeds, adding to del. The technology needs to be scalable and flexible as circumstances and strategy change the needs of groundwell organization. Spectators are the majority of participants. Retrieved March 28, Contents part two tapping the groundswell. This article reads like a press release or a news article or is largely based on routine coverage or sensationalism.


Share on LinkedIn Share. Reaching Younger Donors in a Web 2. I’ll add some of their thoughts as well as my own. Collectors are those who collect and categorize content.

How to Tap into Social Media — A Summary of Groundswell

Share on Twitter Tweet. The next tactic focuses on energizing people to create buzz or endorsements around your product, service, or organization. The vendor who provides that solution also needs to have the same qualities. Open how-to guides for progressive campaigners May 22, How does campaign innovation happen?

Pick your technology This last part of the POST process is deciding what technology will help you activate the community of people interested in your mission. They should have a proven track record of application building, community building, and social media gronudswell to understand the emergent nature and responsiviness needed groundseell a social media strategy.

When consumers you’ve never met are rating your company’s products in public forums with which grundswell have no experience or influence, your company is vulnerable.

Groundswell (book) – Wikipedia

Their head is on the block after all, plus can directly monitor the organizational impact of the strategy, and keep the top dog abreast of the status. The key point of this objective is if you ask for help from your audience you need to be prepared to listen and take action. Other questions also need to be addressed. Develop a strategy to meet your objectives Griundswell A clear plan on how you will respond needs bernofv be in place. Read, highlight, and take notes, across web, tablet, and phone.


Kevin Allison of the Financial Times praised befnoff book for its focus on Web analytics: A healthy participant ecosystem will have all segments of the social technographic breakdown but weighted on some profile types more than others. If your organization isn’t new, there are bound to be some blog posts, articles, comments, some chatter about your organization. Recent Posts Ready for a distributed organizing deep dive? To sum up Jeez, what more can I say?

At some point, along with all the positive effects, there will surface negative feedback, comments, or situations that will need to be addressed. By bernoft this site, you agree to the Terms of Use and Privacy Policy.

This website was set up by the Bernogf Institute to help people with temporary or permanent life challenges to coordinate the network or friends and family around them for support. In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you’ll learn to: If it’s mobilizing a group to help each other, Supporting would be right.

Share on Google Plus Share. A revised edition was published in

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