Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing Thing for You. – Kindle edition by Seth Godin, Malcolm Gladwell. Download it once. How to spread your influence and ideas using these 8 tips from Seth Godin’s Unleashing the Ideavirus. Here’s a bigger idea: Ideas that spread fastest win. Unleash Your Ideavirus. By Seth Godin long Read. You’re at your business-school reunion.

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And hey, come on. Godin explains how to go beyond word of mouth to spreading an “ideavirus”: An idea is something that will generate followers. This much we do know: The concept, according to Godin, is to spread ideagirus idea and let the audience embrace and support it or not. Ideas, products and rumours spread super fast through the Internet these days. It was a manifesto, an essay on its way to becoming an ideavirus.

Show endorsements, press reviews, criticisms and common objections. Thanks for telling us about the problem. Ideaviruses ifeavirus critical because they start fast and spread fast — and speed wins: The way to get the people to spread your intended message is to make it easy for them to spread.

Inventing words or musical concepts can work ideavidus. The goal is to make the idea or product so enticing that once the audience is exposed to it, they are immediately hooked to it.


Unleash Your Ideavirus

It would be wrong to expect a marketing class or some sort of step-by-step guideline but I did learn how to godln think the concept of ideas. Seth Godin explores how to turn a good business idea into an infectious “ideavirus” that spreads like wildfire. Marketing is about spreading ideas. Definition – What does Ideavirus mean?

So, is an ideavirus a form of marketing? The future belongs to the people who unleash ideaviruses. One of the key elements in launching an ideavirus: At regular intervals through the book the following appears and it is aeth in bright yellow.

By nurturing the attention you receive, you godon maintain communication with the people who are interested in your ideas and build a self reinforcing system that lasts and lasts and benefits all involved.

Overall, a very meaningful book relevant to our times. TV commercials is far less effective than marketing through contagious ideas. So plan on a process.

Thoughts on Seth Godin’s “Unleashing The Ideavirus”

Quotes from Unleashing the Id Reading this book has reminded me of a couple of things. An ideavirus helps ireavirus idea, your business, and your product win — regardless of how large or small your operation happens to be. Overall, this book was a decent business read but a lot of the business examples are out-dated and I would recommend one of Godin’s other books before this one. A helpful book explaining how marketing at a large random group of people similar to a TV add is ineffective, and instead you should target a specific group of people as he calls a hive who can spread your idea for you.


Jan 17, Maya rated it it was ok. Jan 14, John Montgomery rated it really liked it. Clear, simple, well-expounded ideas as always from Godin. Some people ca This book dates from and he is still right about most of what he talks about.

Godij 24, Iago Seleme rated it really liked it. ideavirs

ideafirus Seth Godin is a bestselling author, entrepreneur and agent of change. Why are all of these people crawling on top of each other in order to catch a fleeting glimpse of this one painting — a painting that is, by the way, roped off and poorly displayed behind many inches of bulletproof glass?

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