Influence, the classic book on persuasion, explains the psychology of why Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. Oct 28, محمد حمزة added it · review of another edition .. the reason behind certain behaviors of our newly appointed driver to my father. [Robert B Cialdini] — Dr. Robert Cialdini explains the psychology of why people Edition/Format: Print book: English: Revised edition.; First Collins business. [Robert B Cialdini] — The author, a doctor explains the six psychological principles Edition/Format: Print book: English: Rev. edView all editions and formats.

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See physical attractiveness stereotype. Supporting these ideas, Cialdini described experiments, his “undercover” work with a number of sales experts such as car salesand the times when he and others have been tricked to buy rsv do things without recognizing until after the fact. Cialdini cites numerous psychological studies where various factors are tested for their ability to influence people to make decisions.

My library Help Advanced Book Search. He purports that it is dangerous for companies to do so, because as we learn we are being manipulated, we will use those autoresponses less and less The examples were mostly business cases, although according to the author the principles also apply to other facets of life. Robert Cialdini’s very readable and sensible book satisfied both needs simultaneously. This is our bodies and brains being psychologically efficient in our best interests.

I especially recommend it to those wanting to understand how people get them to do things that they end up wishing they hadn’t done. Our lizard brain betrays us more often than we might think. The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like.


Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your cualdini.

Influence: The Psychology of Persuasion

Send a letter to the editor concerning this article. Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.

I read recently that if you trace the locations by location-aware cell phones of a small population in an American city over a 6-month period, on average, the movement collapses into standard predator patterns. Also the six principles are no way exhaustive in the arts of influencing.

They got parents to promise their kids the toy, but then the parents couldn’t buy it. So this book is mainly in the advocacy of the consumer. I prefer reading fiction outside of work, although generally have both fiction and nonfiction going simultaneously.

View all 8 comments. Learn more about Amazon Prime. The Rule of the Few Notes: Reading books like this only remind one of why it is so important.

This book is simple to read and should be To pad the content of the book, he bludgeons with repetition. Retailers advertised certain toys like crazy for Christmas, but deliberately didn’t supply enough. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. It can only be very, very strongly recommended.

Always as yourself when something is scarce: Withoutabox Submit to Film Festivals.

Influence: The Psychology of Persuasion – Robert B. Cialdini, PhD – Google Books

In the discussion of “social proof” Cialdini discusses a phenomenon called “pluralistic ignorance” that I also recognized from my experiences in an unhealthy church. He argues, Automatic, stereotyped behavior is pr Social psychology is going through a replication crisis right now, but Cialdiin is a reminder of the field’s promise and its return on our investment on it.


Cialdini notes Chinese brainwashing of American prisoners of war to rewrite their self-image and gain automatic unenforced compliance. As an author of books on selling, I keep an eye out for the best books on sales and sales psychology. There is an obligation to give, an obligation to receive, and an obligation to repay. Read more Read less. This book is a game changer.

It’s hard not to dislike this guy just for his inane bio on the back cover as it is vomit-inducingly cutesy. A must-read book for anyone looking to come across as a person who gets the buy-ins she or he wants.

They may make certain positions of leadership more desirable because there are a limited number of positions, serving to make those who hold them elite. He told a story where nurses have been found to obey doctors and ignore their own training just because doctors have authority over them.

For example, saying offers are available for a “limited time only” encourages sales. Jul 17, David rated it it was amazing. For example, do we really want the afore-mentioned “second best toys” in the first place, or do we get duped into getting them because we’ve been manipulated? You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Liking – People are easily persuaded by other people that they like.

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