Visit the International Business, fourth edition, Companion Website International business / Alan M. Rugman, Simon Collinson, Richard M. Hodgetts. —4th ed. p. cm. Includes bibliographical .. Fifth screening: competitive environment. International business / Alan M. Rugman, Simon Collinson Rugman, Alan M · View online · Borrow · Buy 13 editions of this work. Find a specific edition. International business / Alan M. Rugman, Simon Collinson. – 5th ed. Harlow, England ; New York: Prentice Hall Financial Times, pages, , English.
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International Business (5th Edition)
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You have requested access to a digital product. International Business provides students with a comprehensive introduction to International Business from authors at the forefront of research in international and strategic management.
The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines. Regional and Global Strategy Chapter 2: The Multinational Enterprise Chapter 3: The Envrironment of International Business Chapter 4: International Politics Chapter 5: International Culture Chapter 6: International Trade Chapter 7: Multinational Strategy Chapter 9: Organizing Strategy Chapter Corporate Strategy and National Competitiveness Chapter Functional Area Strategies Chapter Production Strategy Chapter Marketing Strategy Chapter Human Resource Management Strategy Chapter Political Risk and Negotiation Strategy Chapter International Financial Management Part Five: Regional Strategies Chapter European Union Chapter North America Chapter Emerging Economies Chapter Corporate Ethics and the Natural Environment.
Business is becoming increasingly international, as the interaction, exchange and interdependence between nations, firms and people around the world keeps on growing.
Our complex, fast-moving global economy continually throws up new management and leadership challenges, which require clear thinking. This textbook connects tried-and-tested theory, analytical frameworks, data and case examples to help students of management meet these challenges.
This sixth edition of International Business delivers a comprehensive guide to the subject from authors who keep pace with the ongoing developments in both theory and practice.
It has been restructured to lend greater emphasis to the strategic challenges of international business. The growing importance of emerging economies, such as China, India and Brazil, is reflected in specific chapters and case examples that help students understand how these countries are changing the competitive dynamics of global business.
This links to a new focus on innovation, adaptability and entrepreneurship as necessary strategic capabilities for firms large or small, from mature, emerging or developing economies. Help downloading instructor resources.
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Updating your exam copy bookbag…. You have selected an online exam copy, you will be re-directed to the VitalSource website where you can complete your request View online at VitalSource. About the Author s Alan M. Backcover Copy Business is becoming increasingly international, as the interaction, exchange internattional interdependence between nations, firms and people around the world keeps on growing. The book provides essential material for the successful study of international business: