Merger of Kingfisher and Air Deccan Intr – Free download as Word Doc .doc), PDF File .pdf), Text File .txt) or read online for free. This case study is a sequel of the case titled, ‘The First Low Cost Carrier of India’ written by the present author in the year , when the homegrown airline Air. Vijay Mallya bought Air Deccan with his eyes closed. Kingfisher Airlines was once the toast of wealthy Indians who found never-before.

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Giriprakash narrates many instances of how the airline was actually started on a whim, why and how it began to falter along the way even as its service levels remained high and why it finally had to shut down. But neither Kingfisher nor Jet Airways are 60 years old and the younger an airline is, the easier it is to change its footprint,” Forte said.

Simplifly Deccan – Wikipedia

Now, even the Kingfisher brand has been put up for sale by banks, which anyway seem clueless on how to recover their money. Retrieved 15 June Article Tools Print this article. Archived PDF from the original on 23 January List of Simplifly Deccan sir.

In the end, Giriprakash points out the obvious. A pint of beer at a five-star costs as much as Rs but the airline front desks at airports would grudgingly foot the bill.

I had abused my body; if not cancer, some other malady would have struck me: From putting China ties on even keel to getting crucial US waivers, Modi govt managed geopolitics with flair in But although managements of both the airlines have said both the entities would be run independently, insiders say some changes already have begun to surface with a brand name change for Deccan being toyed by Kingfisher.

Given that Deccan acquired its aircraft at a cheaper price than Kingfisher did, it should not be a surprise if Mallya one day says no-frills airlines won’t work in India and we will have just one airline, Kingfisher Airlines. After extradition setback, liquor baron set to face bankruptcy proceedings in UK High Court. Archived from the original on 22 June This is despite the fact that on the face of it, both the airlines, leave alone the personalities of their promoters, differ as chalk as cheese!


Of the three mega mergers that the Indian skies have witnessed over the last couple of months, the one between Kingfisher Airlines and Air Deccan seems to be the best fit, analysts say.

OutlookReport releasedMarch 7,accessed on January 10,www. Vijay Mallya of the Kingfisher Airline group. The combined entity will also need large capital infusion for the proposed international forays by the two brands. To place your order, kindly fill in and submit the form below. On such occasions, the passengers had demanded that the pilot give them an explanation in person.

Written By Rabin Ghosh. Simplifly Deccan and Kingfisher continued to operate domestically with their own airline codes.

Kingfisher-Deccan merger: Will it work?

History is not on Mallya’s side. Call for Papers – Entrepreneurship. Scarce manpower can be optimally utilised, insurance premium and lease rentals can be re-negotiated, infrastructure like engineering, ground handling, training can be combined.

Msrger was chosen in May to emphasise Simplifly Deccan’s goal to make air travel more accessible. For routes of higher demand between major cities, Simplifly Deccan used its larger Airbus As. Archived from the original on 13 August From rich Asian Games medal haul to cricket team’s success in Australia, a defining year for India.

Archived from the original on 20 December Annual Report of Kingfisher, However, inthe airline nose dived and Captain Gopinath, its CEO, had to succumb to the consolidation proposed by Dr. Hence the combined entity can slash cost by up to Rs 50 crore on engineering alone.


Kingfisher to merge with Air Deccan

For the airline with a similar name founded insee Air Deccan. Archived from the original on 12 August Troubles mount for Vijay Mallya: How to Meet the Store Brand Challenge views since: Started inAir Deccan brought a revolution in air travel, making air travel in India an affordable proposition for the common man. Furthermore, as the merger story unfolds, it brings out the truism of consolidation – that one man’s gain is another man’s loss.

Aor from the original on 2 February If Air Deccan was positioned for the masses, Kingfisher Airlines is unabashedly for the classes. Kader Khan’s son dismisses reports of the actor’s demise, says it’s all a merged.

The inside story of Vijay Mallya’s tumble: He bought Deccan with eyes closed

Annual reportKingfisher Airlines Limitedp. Bandersnatch review — Netflix’s interactive episode will make you question the concept of choice.

By using this site, you agree to the Terms of Use and Privacy Policy. Written by senior journalist K Giriprakash, the book also speaks of how Mallya rushed into the airline business with Kingfisher Airlines, despite his close associates warning against the move.

With commonality of fleet Airbus we intend sharing of resources, aircraft spares, airport infrastructure such as X-ray machines, conveyer belts, step ladders.

Mallya has said the merged entity can look forward to slash up to Rs crore in costs in the first full year itself. Now, it only reminds one of unpaid employees, some of the largest Indian banks clueless about how to recover their moolah and an airline which has become defunct.

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