In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential. Review of Lizabeth Cohen’s A Consumers’ Republic. By politics | Published: August 10, The United States of the twentieth century has often been.

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Excellent lizabefh with extensive sourcing. Mar 13, Joseph Stieb rated it it was amazing Shelves: This is an account of social, political, marketing history, intertwined together. Much of the book is well written and flows well, but these occasional roadblocks require determination to get through and prove frustrating.

Cohen is acutely sensitive to social inequities based on race, class, and gender, and her attention to those matters is the book’s strength.

That Cohen places the Cold War in the background marks an important shift in the historiography. Consumption became a way to demonstrate power, as businesses clamored for customers.

Project MUSE – A Consumers’ Republic: The Politics of Mass Consumption in Postwar America (review)

Read it Forward Read consumerz first. Given this understanding of freedom and patriotism, one wonders if production outside of the system is considered subversive. Sep 17, Kaufmak rated it it was amazing Shelves: She detests this growth, finding it socially destructive at the expense of economic growth.

Cohen uses her home state of New Jersey as case study to examine property taxes and education, residential home purchases, the rise of malls, and the decline of urban neighborhoods. Books by Lizabeth Cohen. The war significantly altered the American class structure as well: The Cold War historical paradigm that she discoun consumeers in the prologue, whatever its flaws, is at least valuable for its ability to consider American activity repunlic the global context.


A Consumers’ Republic by Lizabeth Cohen | : Books

Electrified by the shock of World War 2 and the In “A Consumer’s Republic,” Lizabeth Cohen tracks how America shifted during the mass production of World War 2 into republlic nation based largely on consumerism as a road to prosperity. The book starts off talking a little bit about the rise of consumer protection laws in the progressive era, but kizabeth argues that consumer power became political in the language of the new deal area culminating in the political mobilization of women’s social groups in the 30’s to utilize their power as consumers to protect their families via laws designed to control unfair pricing, etc and then by union workers to boycott stores that didn’t have union workers.

In exchange for political power, they pursued purchasing power, of creature comforts, of as they called them at the time, “bread and butter issues.

From a southern perspective, Cohen situates the role of consumerism among urban African American southerners in the burgeoning Civil Rights Movement, but fails to discuss the rural population that made up such a significant portion of the United States generally and the South more specifically.

Listened to Lee Eisenberg on Diane Rehm show discuss his book, but he also mentioned this one, which sounded more interesting to me.

Cohen does spend far too much time detailing local conditions of her home state of New Jersey, focusing on the town she grew up in. Home About Editorial Board. These ccohen in fact came back to me in the form of existential credit.

A Consumers’ Republic: The Politics of Mass Consumption in Postwar America

Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to consumres gave rise to the power of citizens to purchase political influence and effect social change. Bill, which moderated the flow of veterans back into the labor pool through education and vocational training benefits, is left to the reader to determine.


While Cohen effectively describes how the benefits provided for in the G. New rituals of patriotic citizenship evolved-obeying OPA price, rent, and rationing regulations and reporting violators; participating in recycling, scrap, and waste fat drives; planting Victory Gardens [. Paperbackpages. In doing so, she writes a stimulating alternative history of postwar American politics that recognizes the importance of everyday economic activity for shaping the destinies of women, African Americans, suburbanites, senior citizens, and many others.

It has a scholarly feel, though a ‘popular’ look; the art conaumers well-done, including plenty of large black and white photographs that demonstrate the point at hand, and stylized headings that bring to repiblic advertisements from the s.

Refresh and try again.

A Consumers’ Republic

Middle class families might not have been able to afford a trip to Europe or other exotic destinations, but domestic theme parks marketed directly to coheb rising middle class offered a more exciting and economic alternative to local cogen. Sep 20, Mike Snyder rated it it was amazing. View all 5 comments. Inequality in Mass Suburbia. Interesting but very dense, strategically organized in kind of an odd way, and damn is that conclusion depressing.

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